Article Correctness Is Author's Responsibility: Alzheimer Disease Research Results Over-Hyped if Science Papers Omit Mice From the Title

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This shows a cute little mouseA review of Alzheimer's research papers finds news media is more likely to report on breakthroughs if the study's authors omit a reference to mice in their title. Papers that acknowledge mice in their title receive less media coverage. Omitting mice from a paper's title generates twice the number of tweets than ones that mention the animals.